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Norwich Theatre Royal Christmas Appeal.

Annual Christmas Appeal by Norwich Theatre Royal.

A brand new festive appeal launches this week to help create magical moments for those in Norfolk living with dementia.

In 2018, Norwich Theatre Royal is set to deliver a creative programme specifically for those affected by the condition including carers and family-members. And people attending the theatre’s festive spectacular Sleeping Beauty are being asked to dig deep to support it. It comes as figures show Norfolk now has the third highest levels of cases of dementia in the region. Over 16,000 people are living with it, with over 3800 new cases each year.

The Theatre Royal is delivering a six-month creative programme in its Stage Two building and out in the community. It will be working with professional artists and highly trained support staff to both raise awareness of dementia and provide activities. These will include workshops, performances and the ability to access extra support.

Some Norwich Theatre Royal staff who have gone through dementia training.

There will be a number of ways for people to give. They include:

* Post-Show Bucket Collections
* Via the Norwich Theatre Royal website at
* Log onto the JustGiving website at
* Text NTRX17 to 70070 plus your donation amount.

Dementia-friendly Concert at Norwich Theatre Royal.


The season will build on the work already being done by Norwich Theatre Royal and Norwich Playhouse in this area, which includes workshops, performances and training. In addition, the theatre presented its first dementia-friendly concert hosted by Panto favourite Richard Gauntlett and fellow members of The National Gilbert and Sullivan Company.

More than 200 staff and volunteers across both venues have also undertaken specialist training to learn more about the condition and how they can create dementia-friendly communities.

Stephen Crocker, Norwich Theatre Royal chief executive, said: “Dementia is becoming a wider and more complex issue in our county and the number of people who are taking on caring responsibilities for family and friends who are dementia sufferers continues to rise. Our project aims to support the wellbeing of carers and wider family members living with dementia by providing opportunities to take part in activities and have fun while having a well-earned break from their caring responsibilities”

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